About us
We are an
identity company.
We help purpose led organisations to define themselves – to better position their product and customer experience, and effectively communicate why what they do matters, as well as look good doing it.
Our Story
We spend a third of our lives at work; we want that time to matter, not just pay the bills.
Founded in 2019, the plan was to create a safe space for creative people to exercise their craft. As we have matured, our aim has evolved to work with organisations that look to solve real and pertinent issues in society and, thereby, improve people’s quality of life.
We operate at a specialist level. Keeping our team small and specialised and our network wide enables us keep our quality of work high while not limiting our capacity to deliver on large projects. High performance is instrumental to our operation; To build a future we can all be happy with, it is our responsibility to be the best we can be, and do the best that we can do, always.
Our vision
To contribute to building a better and more purposeful world and business landscape by working with organisations that intend to make the world a better place for people to live in.
Our mission
To push the boundaries on every project’s potential by giving highly talented people the platform to do their best work for clients that excite them, and align to a more sustainable, positive and profitable way of doing business.